Marketing

Principia’s Marketing Department serves as the central hub for marketing planning and services for the entire institution. Because of our multifaceted partnerships with Principia’s different academic and administrative units on both campuses, we are uniquely positioned to understand Principia’s full communication landscape and the way your department fits into this big picture. Our goal is to highlight the strengths of our institution and ensure that Principia’s marketing communications are on-brand and strategically aligned with the institution’s short- and long-term initiatives.

Specifically, the Marketing Department works to increase understanding of and support for The Principia; improve recognition of the opportunities Principia offers for academic excellence, athletic achievement, and spiritual practice; and promote the high quality of Principia’s student, parent, faculty, and staff experiences throughout all levels of the School and College.

Marketing’s broad range of services includes integrated communications strategies, planning, and consulting; online marketing via Principia’s website and social media outlets; advertising; brand management; direct marketing; publication and print design; and photography. Our materials support a wide variety of clients and activities, including admissions, the alumni office, special events, and advancement. 

Principia’s Marketing Department focuses on the institution’s external (i.e., off-campus) marketing efforts. The Principia Copy Center, located at the College, handles marketing needs that target internal audiences such as faculty, staff, and students. The Copy Center also supplies Principia letterhead, business cards, and note cards. 

For your convenience, there are links below to resources that are not related to the Marketing Department but may be helpful with your communications needs:

- Digital Signage for the School (request form here)
- Watercooler (on-campus employee communications)
- Copy Center
- Media Services (Video and College digital signage, request form here)
- Principia Internet Radio (PIR)