Graphic Standards

Our eyes constantly take in messages—shapes, colors, sizes, and their visual relationships. Our minds then take these messages and give them meaning—recognizing the familiar, puzzling over the unknown. An organization's visual identity applies familiar shapes, colors, and fonts to effectively communicate with its audiences.

Principia's Visual Identity Guide organizes and communicates the various elements of Principia's visual identity. With both a School and College, as well as a corporate entity, all having a multitude of communication needs and projects that require visual distinction, understanding and maintaining graphical consistency is vital to preserving each program's individuality within Principia's overarching brand.

Download the Principia Marketing Visual Identity Guide.