A logo is a signature. It’s the first thing that immediately identifies a company to the world. For Principia, we manage a variety of identities, from School and College branding to alumni gatherings, advancement initiatives, and athletic events. Given this variety, it's crucial that we use only institutionally approved artwork to ensure consistent representation of Principia's visual brand in all areas. Appropriate use of our branding identities also helps clarify which facet of Principia is communicating (the athletic department versus the president's office, for example).
These pages contain approved artwork as well as guidelines to assist you in using the artwork appropriately, but please be sure to consult the Visual Identity Guide for complete instructions about how our various brands, or logos, should be used.